24 Apr EVERYBODY WORKIN
If you don’t work you don’t eat. That is the motto that AROC lives by that is why everyone around him is working so that they can eat. When speaking with him I could tell through the phone that this was a man about his business. So I took a journey with him and I hope you enjoy it.
FIERCE: INTRODUCE YOURSELF TO THE WORLD AND LET THE PEOPLE KNOW WHO YOU ARE?
AROC: I AM AROC. I STARTED EVERYBODY WORKING AS A MOVEMENT FROM THIS SIDE OF NC AND RENAMED IT EVERYBODY WORKING RECORDS BECAUSE IT GOT A BUZZ AND THAT IS WHAT I AM KNOWN FOR GETTING A BUZZ IN THE STREETS. I AM THE CEO, THE BOSS, I CALL MY OWN SHOTS AND DO WHAT I WANT TO DO. IT IS A REAL STREET MOVEMENT YOU DON’T WORK YOU DON’T EAT.
FIERCE: HOW DID YOU START OUT IN THE MUSIC BUSINESS?
AROC: I STARTED OUT BACK IN 02 AND 03 COUPLE OF MY HOMEBOYS WERE LOOKING FOR ANOTHER DIRECTION TO GO. MY BEST FRIEND HE WAS ALREADY RAPPING AND I WAS IN THE STREETS AND I WAS LOOKING FOR ANOTHER WAY OUT IMMEDIATELY, AND I WAS BEHIND THE SCENES HELPING OTHERS PUSH THEIR PROJECTS. THAT’S REALLY HOW I JUMPED IN AND THEN I GOT IN SOME TROUBLE IN THE STREETS SO I CHILLED FOR AWHILE. THEN BACK IN 09 I WAS GETTING MY DRIVE BACK AND MY MOTIVATION AND I STARTED EVERYBODY WORKING.
FIERCE: I KNOW YOU ARE ABOUT TO RELEASE A NEW EP CALLED “OMEGA”. WHERE DID YOU GET THE NAME FROM AND WHAT DOES IT MEAN TO YOU?
AROC: WHEN I THOUGHT OF OMEGA I WANTED IT TO BE SOMEHTING SLICK. OMEGA MEANS THE END SO THAT MEANS I AM THROUGH WITH IT. I AM ABOUT TO START SOMEHTING ELSE I HAVE DONE EVERYTHING ELSE.
FIERCE:NOW I KNOW YOU ARE FROM ROCKY MOUNTAIN, NORTH CAROLINA AND I HAVE NEVER BEEN THERE AND I AM HERE IN SC, EXPLAIN THE INDIE MUSIC SCENE THERE? IS IT SUPPORTIVE?
AROC: IT’S A LOT OF SUPPORT. FIRST OF ALL IT’S A LOT OF TALENT FROM WHERE I AM FROM BUT AIN’T NOBODY REALLY MADE IT. THERE IS A LOT OF TALENT BUT AT THE SAME TIME YOU GET SO MUCH TALENT AROUND IT GETS BORING AINT NO OUTLET BUT it’s A LOT OF HATERS TOO BUT OVERALL I AM GOOD WHERE I AM AT.
FIERCE: WHAT SETS YOUR SELF ASIDE FROM THE OTHER ARTIST TRYING TO COME OUT OF YOUR AREA?
AROC: I REALLY LIVED IT. NOT ON NO LOW LEVEL BUT ON A HIGH LEVEL, THAT IS WHAT SETS ME APART. IM NOT OUT HERE DOING THE SAME THING THAT THESE OTHER RAPPERS ARE TRYING TO DO OR LIE ABOUT IT IM TRYING TO GET TO THIS MONEY.
FIERCE: WHERE DO YOU SEE YOURSELF CAREER WISE IN 5-10 YEARS?
AROC: ON TOP. I WANT TO DO A FOUNDATION WITH KIDS TO HELP THEM FURTHER THEIR CARERRS AND KNOW THE RIGHTS AND WRONGS WITH HANDLING BUSINESS. I AM TRYING TO DO A MINI MOVIE SHOWING WHAT GOES ON AROUND HERE AND DOING A BOOK.
FIERCE: IS THERE ANYTHING THAT YOU WOULD LIKE TO SAY TO YOUR FANS?
AROC: OH MAN, I APPRECIATE ALL THE SUPPORT THAT THEY HAVE SHOWN ME THUS FAR. KEEP SUPPORTING ME AND I SUPPORT YOU BACK. I LOVE MY FANS I BE OUT HERE IN THE STREETS ALL THE TIME TRYING TO SEE WHAT THEY DOING.